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Friday, Nov. 29, 2024 Pre-register HERE to receive your swag bag! Only the first 100 people to register will get a bag full of local goodies! (Registration opens November 1st!) Local shopping with Black Friday feels Crowds and stress and waking up at dawn on Black Friday? No thanks! Why not choose to spend your hard-earned dollars to support your local small-business owners in our Valley instead? Plaid Friday is the relaxing and enjoyable alternative to the big box store “Black Friday” chaos. Wear your plaid and visit with our local and independently owned businesses as we kick off the holiday season! Those donning plaid will be eligible for giveaways, discounts, and other fun activities throughout the day at participating locations. There’s something for everyone on your list at one of our locally owned stores. From high-end jewelry, furniture, beer, wine, clothing and gifts to restaurant gift cards, paper products and more, shop local and keep our Valley businesses alive and thriving.